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USA | Trade Markd | US court orders online advertiser to use `negative keywords`
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News in Trade Marks and Search Engine | 06/05/2008
US court orders online advertiser to use `negative keywords`
 Author :  The Register
Documents :  Link to Verdict | קישור לפסק הדין    Download Adobe® Reader®
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A US court has ordered a company to use `negative keywords` to avoid being associated with another firm`s trade mark. The innovative order was one of a series of measures ordered by the judge.


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